[Canmore, AB 05-08-09] There are times that I measure how to share with people what we do in our shop. There are those who are taken aback by the changes from conventional traded clothing to fair + sustainable clothing. I try to stay on the positive when describing that the cooperatives/companies that we buy our products from have treated the workers well and paid them fairly. It’s like either that is an assumed premise or they don’t really give a damn about who or what happened in the origins of what they wear. I understand the journey towards creating awareness and educating people is long and arduous but there are times I want to take a short cut and let out the frustration regarding the injustices and failure to really care.

I so appreciate those who have gone before us at ee like Yvon Chouinard who founded Patagonia and the Patagonia leadership team. They have journeyed faithfully to uphold people and the environment for over three decades. Through this long season of time they understand and accept their role in bringing incremental change in textile manufacturing and the marketplace. There is lots to learn and do for sure.